You’ve taken steps toward serious savings. You scan store fliers and newspaper inserts, collect coupons and plan your shopping. But there are more deals out there, and you want them. Combine loyalty-card savings with coupon deals and you’ll save about 35 percent off the average monthly grocery bill for a family of four.
Pick up papers. Newspaper inserts account for more than 90 percent of all coupons issued—and half of what is actually redeemed. If your Sunday paper is a gold mine for you, buy extra copies.
Befriend your favorite brands. In exchange for your e-mail address, companies including General Mills, Kellogg’s, Kraft, and Johnson and Johnson e-mail newsletters with recipes, an occasional “first look” at new products before they hit the shelves and printable online high-value coupons that might not be available elsewhere, such as one for a “buy one, get one free” box of Cheerios.
Don’t be shy. Ask neighbors, friends and co-workers for their unwanted coupons.