Check out your competition
Thinking of launching a cupcake enterprise? It’s better to know beforehand if three already exist in your town. Identifying
businesses like yours not only gives you an idea of the market and pricing, but it also allows you to differentiate yourself
from your competitors.
How to do it: Be your target customer and call similar businesses to ask about their prices and services. In stores, don’t be afraid to ask a sales associate about the quality and popularity of different products. Online, use google.com to get an idea of how many local businesses exist in your niche.