Store Coupon Policies

Learn how to save money at your favorite drug stores, supermarkets and super stores!

H-E-B Coupon Policy

Cash in on coupons (and save big) at H-E-B!

Using store coupons can save you big! But every major grocery store has different policies about coupons. So what is the coupon policy at H-E-B?  See some of the highlights below.  And for H-E-B’s complete coupon policy, go to


General Coupons Policy

H-E-B accepts the following types of coupons:

• Manufacturer issued coupons obtained from printed publications.

• H-E-B Issued coupons:  Manufacturer-sponsored coupons (Type M coupon; has an 'M' in bottom left corner); Store-sponsored coupons (Type S Coupon; has an 'S' in the bottom left corner); Big Savings coupons (Type B coupons; has a 'B' in the bottom left corner). The aforementioned H-E-B issued coupons are typically available at the store level and yellow in color; generated by a coupon printer at the register and provided with customer receipt or distributed via direct mail to customer households.

• Printable coupons with a bar code (i.e. Online or Internet coupons).


Guidelines and Limitations

• Coupons can only be redeemed for items, brands, and sizes as specified by the requirements of the coupon.

• Only one (1) manufacturer coupon per item is permitted.


Stacking Coupons Policy

• Combining a manufacturer issued coupon with an H-E-B issued manufacturer coupon (Type M) on the same item is NOT permitted.

• H-E-B will combine store sponsored yellow coupons with manufacturer coupons for the same product.

• H-E-B will accept one (1) manufacturer issued coupon and one (1) H-E-B issued Store-sponsored (Type S) coupon.

• H-E-B will accept one (1) manufacturer issued coupon and one (1) H-E-B issued Big Savings coupon (Type B).


Double Coupons Policy

• H-E-B does not double coupons.


Internet Coupons Policy

• H-E-B accepts valid online and other printable coupons that have a bar code.

• Buy-one-get-one-free coupons (BOGOs) are accepted.

• "Free product" Internet coupons are not accepted.

• Internet Coupons should be printed directly from the website or email in which they were offered. Printable coupons have unique serial numbers and follow an industry standard format; they are non-transferable, and should not be copied, scanned, sold, traded, or otherwise distributed.

• H-E-B reserves the right to refuse any coupon or limit quantities.