Gently massage a small amount of shampoo into your roots, and let the runoff cleanse the ends. Take the opposite approach with conditioner: Slather it on, concentrating on the midshaft to the ends, avoiding the scalp and roots. Remember, the coarser and thicker your hair, the creamier your conditioner should be.Styling tip: When towel-drying your hair, gently squeeze and blot--don't rub. Then apply a styling product. Comb through hair with a pick or a wide-tooth comb to remove tangles and to evenly distribute the styling product.